Awareness is the state of being aware. It's having the knowledge or understanding that something is happening or exists. Technology has made it easier to spread awareness nowadays.
Some years ago, it would take months for information to move from one region to another. Nowadays, a single WhatsApp text to a group, a social media post, or an article by a popular website is enough to create a buzz worldwide in a minute.
Anyone can access information from anywhere. Information is readily available online at the click of a button or the swipe of a finger. It's a great time to be alive.
Awareness educates people about things they didn't know about or things they had the wrong information about. It's a great way of pushing for change and generating it through public participation.
There have been various awareness campaigns on all sorts of topics, from cancer to FGM and Black Lives Matter. Awareness campaigns spark conversation, generate funds, maintain interest, spread knowledge, and amass public support.
The main purpose of creating awareness is usually to bring about change. Maybe an inappropriate practice has been going on, certain people are facing discrimination, animals are being mistreated, etc.
To spread awareness, you need to determine your goal first. What do you want to achieve with this awareness? Then create a plan of how you are going to do it. From engaging community leaders to using the influence of celebrities or social media influencers.
Awareness attempts make these things known to the wider population and draw people's attention to help stop them or do something about them. Whether you want to spread awareness by wearing t-shirts or speaking up online, go for it!
Our awareness quotes are insightful about awareness that can be spread through popular campaigns from the Ice Bucket Challenge to the No Make-up Selfie campaigns.