I think we run into issues when our online brands are not rooted in who we are, and I think we need to have explicit discussions with ourselves about who we want to be, what we want to represent, and how we want to express that.

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I think we run into issues when our online brands are not rooted in who we are, and I think we need to have explicit discussions with ourselves about who we want to be, what we want to represent, and how we want to express that.

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